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March 20, 2018

Change Management Excellence: Putting NLP to Work (Revised Edition)

Martin Roberts PhD

NLP > Business
Change Management Excellence: Putting NLP to Work (Revised Edition)

Working with top British and American companies for over thirty years, Martin Roberts has developed an enviable reputation for solving problems. He attributes this success to his ability to adapt and apply NLP, Behavioural Modification, Gestalt therapy and Transactional Analysis techniques from the field of organisational psychology. This book is about achieving excellent Change Management using a variety of techniques and contains many new concepts and applications for consultants, would-be consultants and everyone involved in change in a business setting. It also provides an intriguing insight into why many fashionable ‘cook-book’ approaches to change run into problems - and how to avoid repeating them.This outstanding book on the science of change management has been revised and updated with a new chapter on modelling. In this chapter, Martin Roberts gives us his take on probably the most controversial NLP technique in use in the business community today. After an illuminating history of modelling from Behavioural Modelling through work study to Business Process Engineering, the author explains the intricacies of the NLP modelling technique. Basically, practitioners model an excellent individual or system and attempt to apply that model of excellence to another individual or system.

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Our Price: £12.99


ISBN: 9781904424673
Product Code 19382


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